Breakdown of Roles

:00 - :09 | 2D / 3D Design + Animation

:10 - :16 | 2D Design + Animation

:16 - :19 | Animation

:19 - :22 | 2D Design + Animation

:23 - :29 | 3D Design + Animation

:30 - :41 | Animation

:42 - :46 | Spark AR Development + Animation

:47 - end | 2D / 3D Design + Animation

For LEGO’s opening of their Barcelona Flagship location, content was needed for digital displays in store. This creative was based on a concept developed by my creative directors and I had the opportunity to bring their KV to life through animation with this in store motion piece.

TOOLS
Cinema 4D + Octane

An unused exploration for a key visual I designed for the opening of LEGO’s flagship store in Cheng Du China. This piece was meant to capture the city’s complex character that is rooted in both tradition and modernism.

TOOLS
Cinema 4D + Octane

In partnership with Bubly, Texas A&M University was excited at the release of its very own custom Bubly tab. To build hype and get word out, Texas A&M university wanted a custom AR experience on Instagram that allowed people to interact with the Aggie inspired can in a dynamic and shareable way.

Credits:

CLIENT
Bubly | Texas A&M

PRINT ART DIRECTION | STORYBOARDING
Taylor Davis - A&M Team

3D MODELING
Josh Dumond

SPARK AR DEVELOPMENT | ANIMATION
Joel Morales

I had the opportunity to take lead on post production for Cacique’s 2023 brand spot. I acted as editor, colorist and VFX artist. Additionally I lead and executed versioning across all delivery platforms including CTV, OTV, digital, custom ad units and broadcast.

Credits:

CLIENT
Cacique

CREATIVE DIRECTION
Kevin Nelson

EDITORIAL + COLOR + VFX
Joel Morales

As part of Capital One becoming naming right’s partner for the Capital One Arena in Washington D.C. I was lead animator on the design team developing video marketing content present throughout the facility. From ribbon banners and fascia screens, to traditional video displays, I helped create a dynamic and consistent animation portfolio for the brand within its namesake sporting complex.

Credits:

CLIENT
Capital One

ART DIRECTOR
Joel Morales
Aaron Munoz

ANIMATION
Joel Morales

Telling the story for a supply chain partner like Provista, required a creative approach that utilized the very supplies they connect their customers with everyday. Utilizing a combination of photography assets we captured in house and sourced online, I was the key animator and editor for this playful explainer video.

Credits:

CLIENT
Provista

ART DIRECTOR
John Meadows

ANIMATION
Joel Morales

EDITING + SOUND DESIGN
Joel Morales

For this explainer video for UHC, I captured the live assets as well as handled the animation and editing for the piece.

Credits:

CLIENT
UHC

CREATIVE DIRECTION
Cody Daniels

ANIMATION + EDITING
Joel Morales

Working with Thrivent Federal Credit Union to develop this explainer video was a perfect example of great collaboration under a limited timeline and budget. Working side by side with the creative director who was responsible for the look and feel of the video, I developed the idea to have the horizon line act as a stage from which our elements could originate and transition from. I was really thankful for the creative partner I had, as they established such an open and collaborative partnership on this project, and I think the final product reflects the benefits of that collaboration.

Credits:

CLIENT
Thrivent Federal Credit Union

CREATIVE DIRECTION
Alex Pierce

ANIMATION + EDITING
Joel Morales

Music SZN is an agency-wide culture initiative originally curated by a a small group of my team members and myself. With a purpose of inspiring and educating coworkers, these monthly e-blasts frequently discussed unconventional brand activations, innovative performance opportunities, music streaming trends, brand pivots in the time of COVID and most recently, how to shake up the algorithm and listen to a more diverse set of artists.

Credits:

CLIENT
TracyLocke Internal

KEY CONTRIBUTORS
Christi Dupree
Jessie Neuendorff
Kelley Smith
Joel Morales

ARTWORK
Jessie Neuendorrf

ANIMATION
Joel Morales

I had the opportunity to shoot some social media content for Bohemia. This was generally product centric, life-style photography that made for some really enjoyable sets and learnings. Big props to the crew who I worked with on these shoots.

Credits:

CLIENT
Bohemia Beer

ART DIRECTION
Kelly Shunneson

PHOTOGRAPHY
Joel Morales

CREW
Ricky Herrington
Roman Flute

HP is leading the industry in sustainable solutions for hardware manufacturing. Our HP team felt that the public needed to know the extent of their eco-forward history, and data. I had the opportunity to shape the edit and help assemble all the pieces together of this largely collaborative effort. I also had a hand in the 3D animation.

Credits:

CLIENT
HP

GROUP CREATIVE DIRECTORS
Kyle Grummun
Shawn Kraemer

CREATIVE DIRECTOR
Chris Nazzaro

3D MODELER/ANIMATION
Josh Dumond

EDITING/3D ANIMATION
Joel Morales

There are areas in the U.S. that have very limited access to dental care. Whether it be due to geography, income or both, lacking access to proper dental care is a huge problem that not only impacts people’s health, but their ability to smile, feel confident and connect with others. Delta Dental decided to address the issue through their mobile dental care program - A dentist office on wheels, that travels to regions across the U.S. and provides dental care to children who need it the most. With a small team, I was principle cinematographer on this shoot.

Credits:

CLIENT
Delta Dental

CREATIVE DIRECTION
Tim Bunker/Bryan Dedering

CINEMATOGRAPHY + EDITING + SOUND DESIGN
Joel Morales

As part of Capital One launching their first Alexa Skill, this video was part of a series that both announced and instructed users how to use the skill.

Production was sourced all internally where I storyboarded and pre-planned the shoot along with the creative team. On the day of, I directed and shot this spot. Finally, the primary spot was edited at Charlie Uniform Tango. I was editor for the How-To’s.

Credits:

CLIENT
Capital One

ART DIRECTION
Joel Morales
Aaron Munoz

DIRECTOR + CINEMATOGRAPHY
Joel Morales

POST PRODUCTION
Charlie Uniform Tango

In the process of capturing updated photography for their digital and in-store needs, Zoe’s Kitchen asked us to help tell their story though motion as well. With a small crew, and using the Canon C300 Mark II, we we’re able to capture not only a great story for the brand, but beautiful imagery of the ingredients that Zoe’s Kitchen is known for.

Credits:

CLIENT
Zoe’s Kitchen

CREATIVE DIRECTION
Tish Loh

CINEMATOGRAPHY + EDITING
Joel Morales